If Justin Bieber ever tires of the music industry, at least he has a career option to fall back on: cosmetic sales. Bieber’s nail polish collaboration with Nicole by OPI sold over million bottles and now, according to recent reports, Bieber’s fragrance for women Someday sold $30 million at Macy’s. This is an impressive number to start out with, but only time will tell if the fragrance sales reach $100 million within the first year.
Someday is a romantic scent with floral notes and a cute little round bottle with a heart shaped neck/cap that was designed to look like a pretty flower. Its a youthful and playful scent that young girls wear in hopes to feel closer to their favorite teen star.
It seems that today’s celebrities have become more than just an individual entertainer, they come as a whole marketing franchise that includes everything from tee shirts, collector dolls, and of course a fragrance or two. It looks like Justin Bieber has a knack for creating cosmetics and beauty products, or maybe its just his loyal fans who want a piece of everything he’s created. Have you tried his new fragrance yet? What do you think(or hope) that Justin creates next?