"We're introducing a line of Victorious products that match the fun, energy and humor that fans have come to expect from the show," said Ron Johnson, Senior Vice President, Retail Development, Nickelodeon Kids and Family Group. "By working with Walmart on this exclusive launch, we're ensuring this dynamic Victorious-themed product line that includes apparel, school supplies and toys will be available to millions of kids, tweens and teens across the country."
Currently in its second season, Victorious follows teenager Tori Vega (Victoria Justice) who attends the prestigious performing arts high school, Hollywood Arts. The series, a co-production with Sony Music, features original songs performed by Justice and the ensemble cast. Since its launch last April, Victorious has been the number-one program in its timeslot on all TV with kids 6-11, tweens 9-14, and teens 12-17, reaching 14.4 million kids, 15.1 million tweens, and 11.4 million teens each quarter.
As part of their special back-to-school event, Walmart will present a special "Soundcheck" concert, starring Victoria Justice and the cast of Victorious, on their in-store SmartNetwork TV August 6 and on walmart.com after the SmartNetwork debut. Walmart will also carry the Victorious: Season One, Volume One DVD beginning July 5, as well as the Victorious CD soundtrack and a special Nickelodeon CD featuring live-action stars from Nick's popular shows, which will be available exclusively at Walmart. Both CDs will be released on August 2.
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