Nickelodeon's teen stars catch waves, play tennis, skateboard, and enjoy other outdoor activities in a new promo campaign that shines the spotlight on the network's signature health and wellness event - Worldwide Day of Play (WWDP). "The Road to Worldwide Day of Play" spots encourage kids and their families to get up and get active and features cast members from Nick's popular live-action series, including Big Time Rush (Kendall Schmidt, James Maslow, Carlos Pena and Logan Henderson), Victorious (Victoria Justice, Daniella Monet, Leon Thomas III), iCarly (Jennette McCurdy and Nathan Kress) and True Jackson, VP (Keke Palmer). Also featured are the stars from Nick's newest shows, Bucket and Skinner (Taylor Gray, Dillon Lane) and Supah Ninjas (Ryan Potter, Carlos Knight). The first campaign spot debuted on Saturday, July 30.
On Sept. 24, Nickelodeon will bring its flagship Worldwide Day of Play (WWDP) event to Washington, D.C. for its biggest celebration of active play in the eight-year history of the initiative. The network will host an entire day of activities and games for kids and their families to encourage active and healthy lifestyles. "The Road to Worldwide Day of Play" promo campaign highlights The Big Help site www.thebighelp.com, where kids can get more information about the WWDP celebration event in D.C. and the local events in their area. Every state across the U.S. is expected to take part in Nickelodeon's WWDP and more than 3,000 local events are anticipated. Additionally, Nickelodeon's TV channels and websites will go off the air and offline during Worldwide Day of Play from 12 p.m. until 3 p.m. (ET/PT) to encourage kids across the country to participate in the celebration of healthy and active play.
WWDP is part of Nickelodeon's The Big Help health and wellness efforts, which include grants programs, public service announcements, websites, games and more. Over the past seven years, more than 2 million kids have pledged to lead healthier lifestyles. The Big Help campaign aims to inspire a kid-led movement for positive change and focuses on four key issues: the environment, education, health and wellness and community service.
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